the products page of emoto’s hado website is currently offering “geometrically perfect” “indigo water” that is “highly charged hexagonally structured concentrate,” and supposedly creates “structured water” that is “is more easily assimilated at the cellular level” for $35 for an eight-ounce bottle. Without providing scientific research references for the allegedly amazing qualities of his indigo water, emoto’s commercial venture calls to mind ethical concerns regarding his intent and motivation—questions that would not be present if any scientist had published research supporting his claims.